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Description
As a Social Media Marketing & Community Manager, you will have a broad role focused on all aspects of the launch of a new service and its operations in CallPoint.
As the “expert” of Social Media at CallPoint, you will support the sales team in the selling process of this new service. You will contribute to the recruitment of your teams –made of Social Media and Community Management Specialists; you will train them and manage them on a daily basis. In addition, as an Account Manager, you will be the main point of contact for the clients we will be serving.
Responsibilities
On a day-to-day basis, you and your team will act on our client’s behalf in the social media world, driving online word of mouth, as a trusted liaison between their brands and internet users. As such intermediary, your team is the spokesperson of our clients’ brands online. The clients you will serve are Global Fortune 500 companies and enterprises recognized for their industry leadership aiming to build, grow and manage communities around their brand, cause or specific campaign.
You will also track and advocate the mentions which are made about the brand, within the brand’s social media cloud (fan pages, groups) as well as outside of these networks through a dedicated monitoring and engagement platform. Your team will collect information about the competition and the industry for business intelligence purposes.
Provide knowledge support to solution design team in the process of promoting Social Media Monitoring service to prospective customers and determination of details on Social Media Monitoring projects;
Manage activities related to social media campaigns and day-to-day activities for clients. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Serve as a single-point of contact for clients, responsible for supervision of campaigns and projects, quality management and strategic counsel on a daily basis;
Report and analyse online activities, share of voice, sentiment, demographics of clients’ brand community according to projects’ timeframes and KPIs set;
Management of the recruitment and promotion processes for Social Media Monitoring teams;
If necessary transfer the information to the appropriate departments so that they can respond accordingly to bugs, new ideas for product development, specific marketing tool effectiveness, FAQs, user generated content;
Escalate issues, observations, opportunities, and insights to the executive team in a proactive positive way;
Keep up-to-date with social media trends and industry best practices.
Requirements
Bachelor’s degree in Marketing, Communications, PR, Journalism;
3+ years of relevant experience in the field of internet have already been independently managing communication projects, as well as staff
Agency setting experience, preferably consulting international clients will be a plus
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
Sound knowledge of principles of Internet Marketing, SEO
Strong project management / organizational skills
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain client relationships
Team player, with the confidence to take the lead and guide other departments when necessary;
Good technical understanding and can pick up new tools quickly;
Strong analytical skills.
Excellent verbal and written communication skills in English (fluent), French or German will be considered an advantage.
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