16 Apr, 2010
What really matters
In business, too many people obsess over tools, software tricks,
scaling issues, fancy office space, lavish furniture, and other
frivolities instead of what really matters. And what really matters is
how to actually get customers and make money.
You also see it in people who want to blog, podcast, or shoot videos
for their business but get hung up on which tools to use. The content is
what matters. You can spend tons on fancy equipment, but if you’ve got
nothing to say . . . well, you’ve got nothing to say.
Use whatever you’ve got already or can afford cheaply. Then go. It’s
not the gear that matters. It’s playing what you’ve got as well as you
can. Your tone is in your fingers.
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